Growth Hacking with Firebase
summary
Firebase combines Analytics with remote config, Dynamic Links/Invites and Notifications to run measurable experiments and automate growth. Remote config performs A/B tests (example: switch character audio language per country or random cohort) without shipping builds. Notifications send from a console with one Android dependency and can carry metadata to open specific screens. Cloud Messaging handles topics, web push and claims ~2 trillion messages per week; a simple app‑server demo sends messages to a device and a paired watch, which vibrates when messages arrive.
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chapters (9)
- 0:00Introduction to Firebase
- 0:43Remote config experimentation
- 3:36Remote config demo
- 7:13App invites and links
- 10:28Marketing with AdWords
- 11:19Engagement notifications
- 14:13Notifications demo
- 19:14Firebase cloud messaging
- 24:33Conclusion and recap
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