Leverage Firebase to Optimize Your App’s Monetization Strategy
summary
Step through concrete recipes: log custom events and merge Google Analytics with AdMob to measure impressions, clicks, revenue and retention, use Firebase Predictions to create audiences of predicted purchasers vs non‑purchasers, and toggle features or ad placements via Remote Config for A/B tests without a release. Case study: Bingo Blast runs experiments on rewarded ad amounts to trade ad revenue versus IAP revenue and finds both hypotheses can hold. Also yes the slide quiz answer is 11.
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