Smart Strategies for Growing Your App Business with Ads
summary
Google outlines concrete ad tools and results for app growth: use TCPA bidding to target post-install actions (Maven reports +51% registrations and −74% cost per registration), test Max Conversions and Bid Landscapes to size bids, and soon set T-ROAS to bid by predicted spend per user. Creative assets power placements on YouTube and ad groups. Monetization adds AdMob Image Search, ad content ratings, a rewarded-ads report, and open bidding (Sticky Hands sees +14% revenue, +15% ARPDAU; Huuuge Games reports +300% downloads).
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chapters (20)
- 0:00Intro
- 0:18Benefits of Apps
- 2:07The Opportunity
- 2:50Agenda
- 3:35Smart Growth Strategies
- 4:32Google App Campaigns
- 5:18Two Things We Need to Understand
- 6:43How to Find New Users
- 10:30Bid Landscapes
- 15:20Todays Consumers
- 16:03Think Back
- 17:12Ad Assets
- 18:20Image Ads
- 19:24Video Ads
- 20:34Ad Groups
- 21:18Ad Group Examples
- 23:29Preferred Creative Partners
- 24:18Monetization
- 25:13IEP
- 35:11Open Bidding
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