"Supercharge your App business with AdMob"
summary
Mobile app monetization explained with concrete numbers and steps: global smartphone sales ~1.2 billion in 2014, AdMob aims for fill rate >90–99%, CPM examples (€10 CPM at 5% fill → €0.50 effective), and mediation that can chain bids from 38 partner networks to maximize revenue using timeouts and dynamic eCPM ranking. SDK lives in Google Play services for automatic updates, supports native ad assets, reservation/direct campaigns for guaranteed impressions, and targeted in‑app purchase offers using Analytics segments.
AI-written summary · about
chapters (13)
- 0:00Start
- 1:10Agenda
- 2:24How Many Smartphones Were Sold Last Year in the World
- 4:19What Monetization Models
- 6:00Monetize Applications
- 6:33Subscription Models
- 7:18Fill Rate and Cpm
- 11:59Show Interstitials
- 12:58Native Ads
- 14:42Create Segments within Admob Abusers
- 27:16Inventory Structure
- 28:18Monetize Your App
- 35:12Mediation
related talks
27mPower your monetization with AdMob
32mIAPs and monetization
40mSmart Strategies for Growing Your App Business with Ads
20mWhat you need to know about the future of mobile monetisation
27mHow to Monetise Mobile Games in 2021
05mTop 8 Ads Keynote announcements
21mMonetisation Trends & Tips for 2020
21mOptimize your app's revenue with Firebase