App growth best practices and decision-making with the Google Play Console

on YouTube ↗34m

" summary

Google Play Console adds concrete tools: refreshed core metrics that distinguish users vs devices, hourly-to-quarterly granularity, and the ability to count new vs returning installers (global returning installer rate ~20–25% returning installers). A change-analysis chart, saved/suggestive reports, and an install method dimension surface where growth gains or losses occur. Benchmarks include 150 curated peer sets, with developer-selected peer groups limited to 8–12 apps per peer set (three edits/month, opt-out available). Vitals peer medians (battery, rendering, startup, stability, app size) roll out now; a new Google Play rating shows in console, live on store August.

AI-written summary · about

" chapters (8)

1. 0:00Introduction to Google Play
2. 1:45Modeling Business Growth
3. 5:14New Console Metrics
4. 13:01Ecosystem Benchmarking
5. 21:03Actionable Data Insights
6. 22:48Android Vitals Benchmarks
7. 27:40Rating Peer Comparison
8. 29:11Conclusion and Q&A

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