Understand and Engage Your Top Users with Dynamic Audiences
summary
Google announces Analysis mode, plus enhanced filters and a new Audience Builder that evaluate audiences in real time and publish them to Firebase and Google Ads (with a 30‑day prepopulate). Demo data: new users average 36,000 score rises to 40,000 (≈8%) if they complete the tutorial; established users go from 66,000 to 74,000. A Tutorial Abandoners audience previews at ~2,400 users (6,200 incl. / 3,800 excl.), Rooftops unlockers jump 761→1,600 when using persistent user properties, Boost‑Lovers sequence yields 181 users. Analysis rolls out via whitelist this summer.
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chapters (11)
- 0:00Introduction
- 3:20Enhanced Filters
- 6:05New and Established Users
- 11:20Audiences in Firebase
- 16:27Engagement in Firebase
- 19:35Custom Audiences
- 23:55Running a Sale
- 25:58Analysis
- 28:04Firebase Console
- 29:31Analysis Controls
- 33:24Scatter Plot
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