AMP for Email: Coming Soon to an Inbox Near You
summary
Overview of AMP for Email with concrete how-tos and results: demos use the Gmail Playground and AMP components (include AMP runtime and add component scripts), forms use action-xhr to submit inline without navigation, and developer mode lets a whitelisted sender render AMP before production registration. Early adopters report measurable lifts (Indeed sees 2× click through rate on job alerts). Production delivery uses providers like SparkPost and SendGrid; example send scales to 5,000 recipients from a stored template with engagement tracking.
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chapters (13)
- 0:00Introduction
- 0:33Why we use email
- 0:49How popular is email
- 2:36AMP for Email
- 3:50AMP Email Example
- 7:46Indeed
- 9:13Gmail
- 14:20Philip Stennis
- 15:06Gmail Playground
- 21:26Creating an AMP survey
- 27:40Adding text input
- 32:18Spark Post demo
- 40:41Wrap up
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