Building Successful Websites: Case Studies for Mature and Emerging Markets
summary
Companies report concrete wins: Tokopedia sees 5× higher conversions using AMP+PWA; Twitter grows tweets nearly 3× after unifying to one PWA codebase and ships via Play Store and PWA Builder; Times Group’s NBT cuts JS by 70% with webpack-bundle-analyzer, uses Intersection Observer and Workbox, hits Lighthouse 100, and records +72% new users, +31% time spent, +59% ad revenue; Hulu ships a desktop PWA in two weeks, migrates 96% of legacy users, and gains +27% return visits and +5.5% engagement.
AI-written summary · about
chapters (25)
- 0:00Start
- 4:36Dev choices that are driving business impact
- 8:19What are the differentiators?
- 8:50Starting with mobile
- 9:23Mobile first: Twitter Lite
- 10:17How do we increase discoverability?
- 11:29Distribution today
- 12:15What about desktop?
- 15:17Overflow Menus
- 15:40Side-by-Side Screens
- 15:52Navigation Iteration
- 16:15Conclusion
- 20:28Code Splitting & Resource Optimization webpack-bundle analyzer
- 21:13NBT PWA Superfast, super light, instant loading!
- 24:24And across multiple brands
- 27:41Legacy Desktop App
- 29:05PWA Starter Kit
- 29:23Scope
- 30:04Service Worker Install
- 30:39Caching
- 31:28Building the Hulu PWA
- 34:14The hulu web team
- 35:01Move to one codebase
- 35:16Focus on performance
- 35:41Listen to user feedback
