GIFs and more: Integrating expression search in your app
summary
Tenor demonstrates integrating the Tenor Expression Search API to return relevant GIF/MP4/WebM assets (including Tiny GIF files up to ~80% smaller) and to power Trending, Categories and Search Suggestions for faster sends. Platform results cited: Discord adds a native GIF button and sees ~10x GIF send growth; Zalo reports a ~20% increase in GIF sends after switching to Tenor. Tenor handles localization, content filters, and billions of daily queries.
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chapters (4)
- 0:00Introduction
- 11:05Building a great expression search experience
- 18:16Navigating the nuances of expression
- 22:40Conclusion
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