API's - a Part Of the Creative Pallet
summary
Deportivo builds API-first marketing products: an LED dress driven by Arduino + 3G shield calling a custom API to display live tweets (28 bloggers seeded a hashtag); a Nordic traditions app with an API-backed interactive map showing where others celebrate; a Rebtel-branded app that streams real heartbeats and earns ~240 million media impressions; a Facebook-driven “catfish” game using Facebook Graph Search and the Score API that spreads to 124 countries with ~87 million media reach; a UNICEF “sweat machine” that gets ~2,000 participants and global press.
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chapters (9)
- 0:00The power of APIs
- 1:38Case study: Tweet dress
- 4:03Interactive traditions
- 5:58Heartbeat app for Rebtel
- 7:13Catfish campaign for MTV
- 9:28Snooze app for Philips
- 10:26UNICEF sweat machine
- 12:41Refugee children projections
- 14:34Q&A and closing
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