API Digital Transformation in Adidas
summary
Adidas describes building an internal API platform that runs over 450 REST APIs and handles about 1 billion queries per month with peaks near 100,000 requests/sec; it also exposes 300+ Kafka topics serving ~50 million messages/day to ~2,000 internal developers and partners. Key concrete wins: a new REST search API rolled out to 22 countries cut infrastructure costs by ~50–60% and improved latency; practices include design‑first with OpenAPI, contract versioning, and a self‑service API portal.
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chapters (14)
- 0:00Introduction
- 1:58Brand evolution and sustainability
- 3:03Retail and consumer behavior
- 4:50API transformation begins
- 6:43Legacy integration challenges
- 7:28API program as strategy
- 8:12Building API platform
- 10:40API governance model
- 11:23API platform scale
- 12:51API lifecycle in practice
- 15:01API rollout success
- 17:56Key learnings
- 19:01Takeaways and principles
- 20:49Q&A
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