AR as a Feature: How to Supercharge Products Using Augmented Reality
summary
Claim: AR becomes a feature, not a standalone app, when it can reliably read space and place believable content. Concrete tools and processes: ARCore for markerless tracking and lighting, Unity and Sketch for fast builds, physical mockups for scale, and quick user tests. Workflow emphasizes prototypes are our sketches and design and development simultaneous to surface edge cases early. Examples: a painting app prototype, Google Maps walking overlays, onstage shark demo—ARCore lowers the barrier so these features actually work (ARCore no markers).
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chapters (19)
- 0:00Intro
- 2:50What is AR
- 4:06Context
- 5:19The Next Phase
- 6:30AR Core
- 7:31AR as a Feature
- 8:32Google Maps
- 9:12How to assess AR
- 14:33Prototypes
- 16:23Design and Engineering
- 17:34Be cool but strike a balance
- 19:26Sketching Rapid Prototyping Quick User Tests
- 22:22The Process
- 23:40Brainstorming
- 25:57Dot Budding
- 27:01Sketching
- 28:52Design Development
- 29:27Testing
- 30:23Final Polish
