Prepare to grow with tips for Firebase integrations with Ads
summary
Step‑by‑step demo shows how to add the Firebase SDK and specifically Google Analytics for Firebase, create custom events (Firebase already logs about 23 automated events), mark event as conversion, build audiences in Firebase, then link accounts (requires admin access on both sides) and import conversions and audiences into Google Ads. Example uses the Flood It demo app, creates an app installs campaign optimized for install volume with a $1 daily budget, uploads assets and verifies imports so conversions flow in real time and can be used to optimize campaigns.
AI-written summary · about
chapters (16)
- 0:00Introduction
- 0:28Overview
- 1:41What is Firebase
- 2:45Firebase Demo
- 5:35Custom Events
- 6:51Firebase Analytics
- 9:37Creating a new audience
- 11:31Suggested audiences
- 12:38Create a Google Ads account
- 14:31Create app promotion campaign
- 18:16Create ad group
- 21:06Create ad account
- 21:41Switch to Firebase
- 22:21Linking Google Ads
- 24:56Importing Firebase Conversions
- 28:46Importing Audiences
related talks
20mFirebase, Analytics, Google, and Understanding How They Work Together
51mAll about Firebase and Google Analytics
29mLeverage Firebase to Optimize Your App’s Monetization Strategy
57mGrow your game profitably - Optimal Paid User Acquisition
46mGoogle Ads Checklist: everything you need before launching your game
56mFirebase Keynote
25mGrowth Hacking with Firebase
02mSummit Report: Growth Hacking with Laurence Moroney