Let's Launch
summary
Has launched 40+ titles across PC, consoles, mobile and VR since 2008 and recommends concrete launch rules: add 3–6 months padding to schedules, treat Early Access as risky, and prefer sim ship when possible for unified marketing. Emphasizes QA types including localization QA, playtests and mock reviews, and warns about exclusivity tradeoffs with Game Pass/Epic/console deals. Advises picking a quiet launch window, leaving builds frozen weeks before release, and assigning a dedicated marketer because you get only one real launch.
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chapters (15)
- 0:00Start
- 3:07Is your game ready?
- 8:05Development - Porting
- 10:52QA Complete
- 15:00Playtests and Betas
- 19:14Mock Reviews
- 20:39Pre-Launch Opportunities
- 20:50Marketing Opportunities
- 24:02Events and Happenings
- 25:55Content Deals
- 28:28Competitive Calendar
- 31:31Marketing Plans
- 35:42Launch Prep
- 37:43Congratulations!
- 39:57Summary
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