Kids’ Apps, Don’t Do It!
summary
Bini Games runs two brands and two dozen kids apps with 18 million MAU and reports that building for kids means heavy legal and technical constraints: GDPR/COPPA variations, ages of digital consent, parental gates, and multiple legal bases. Marketing tools often fail—no IDFA tracking, third‑party analytics and ad SDKs get rejected, MMPs must run in strict mode, rewarded ads are banned and Google Play ARPUs sit ~10x below App Store—so teams build custom attribution and cross‑promo systems, choose subscriptions over IAPs, and spend significant time and money to comply.
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chapters (8)
- 0:00Introduction to kids apps
- 1:04Navigating privacy and law
- 4:23Technical and analytical limits
- 6:17Bridging kids and parents
- 7:42Monetization strategies
- 10:41Growth and store optimization
- 13:07Competitive market analysis
- 15:36Audience Q&A
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