Google Play Instant: How game developers are finding success
summary
Google Play Instant is now open to all game developers and promises concrete gains: Try Now gives up to 20% uplift in user acquisition. Engine and platform changes let teams build real mini-experiences — 10 MB size limit, progressive asset download, native/OpenGL support — and tooling arrives: Unity plug-in and Cocos Creator alpha (record + refactor). Examples shipped: Candy Crush Instant selects five levels (16–590), Jam City ships first 10 Panda Pop levels with progress carryover, Zynga ships a Solo Series slice.
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chapters (16)
- 0:00Start
- 1:00Google Play Instant in Action
- 3:43Pre-Registration
- 4:26Pre-Launch Phase
- 5:07Three Types of Instant Experiences
- 5:20Mini Game
- 7:18Candy Crush Experience
- 9:38The Google Play Instant Unity Plugin
- 10:34Record and Refactor Steps
- 13:56What Instant Use Cases Have You Tried and What Use Cases Are You Most Excited about
- 18:38What Factors Do You Think Make for a Great Instant Experience
- 19:19What Factors Make for a Great Instant Expiry
- 21:07Building a Game That Meets the 10 Megabyte Size Limit
- 26:00The Challenges Related to Developing a Instant Experience in Unity
- 27:29What Kind of Developments Do You See Emerging in the Instant Gaming Space in the Coming Years
- 30:35Thank You
