Why you should be using Google Play Games services

on YouTube ↗14m

" summary

Google Play reaches more than 1 billion active devices with about 1.5 million Android devices added daily and ~77% smartphone market share; the Play team doubled platform features since 2012 and offers concrete tools: alpha and closed beta testing for staged rollouts, store listing experiments to A/B test icons and assets (example: Congregate icon swap changed downloads), pre-registration (Glu’s Terminator campaign), Google Play game services (achievements, leaderboards, editable quests), player analytics with sources‑and‑sinks boosting ARPDAU for BombSquad, and a predictive analytics API for churn/spend signals.

AI-written summary · about

" chapters (14)

1. 0:00Start
2. 1:45What Can You Do To Leverage this Audience for Making Games
3. 2:36Developing a Game
4. 3:06Optimize the Game Experience
5. 3:44Alpha or Beta Testing
6. 4:27Open Beta Testing
7. 5:05Soft Launch
8. 5:26Store Listing Experiments
9. 7:09Best Practices
10. 7:56Pre-Registration
11. 9:21Optimizing Your Game
12. 9:33Google Play Game Services
13. 10:07Player Analytics
14. 10:32Use Player Analytics To Boost Your Game

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