on increasing your IAP revenue via dynamic pricing
summary
Claims that a real‑time dynamic price management platform weaves predictive segmentation, heat‑map timing, device and locale signals to raise IAP LTV by about 10% in trials. Examples: users who join at noon are four times likelier to spend, one game sees control conversion 10% higher while another hits +30% conversion yet both net +10% LTV, and international tiering alone lifts revenue ~10%. Implements continuous optimization, feeder apps and incentivized video testing, and shows measurable, game‑specific revenue gains without touching in‑game economy or UI.
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chapters (12)
- 0:00Introduction
- 1:38Whats not a trend
- 2:19Big data revolution
- 3:12Continuous optimization
- 4:16Continuous trend
- 5:22Gain specific optimization
- 7:10Callout
- 9:02Go Global
- 10:48Fairness
- 12:40Training Users
- 14:12Premium Exceptions
- 14:57DLC
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