Monetizing your games as a service

on YouTube ↗26m

" summary

Explains that LTV splits into time (retention, session frequency, DAU/MAU) and value (first-dollar and repeat purchases), recommends treating IAP as a retail store using Google Play Console tools like store listing experiments and the pricing template, cites a starter pack as the best first-dollar converter, reports a testing result of 6–8 ads per viewer per day maximizing rewarded‑ad return, describes sub-dollar pricing tripling buyers and transactions for a Vietnamese game, and promotes VIP subscriptions as a proven retention multiplier.

AI-written summary · about

" chapters (5)

1. 0:00Intro
2. 2:45Time Engagement
3. 10:49Live Ops
4. 12:57InGame Designs
5. 21:14Going Global

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