High Order Bit: Casually S
summary
Claims rapid growth from Facebook API launch in May 2007 to an app-economy model: 50 million daily active users and FarmVille at 20 million daily active users, 220 million friend visits per day, and 800,000 tractors sold a day. Argues DAU is the key metric, describes social breadcrumbs as the monetization path, reports selling $200k of SPCA virtual pets (40% donated) and $800k of FarmVille charity seeds with $400k to Haitian school feeding programs.
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chapters (10)
- 0:00Intro
- 0:50Social Gaming
- 1:55Daily Active Users
- 3:00What is Web 30
- 4:30The App Economy
- 5:15Monetization
- 5:55Farmville
- 6:20Macro
- 7:00Social Stack
- 8:20Social Virtual Goods
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