Ethical Design: Is it possible?
summary
Argues that onboarding wins or loses products — 95% of users leave within months and most decide in three to seven days — then catalogs concrete patterns (modal tutorials, first‑run callouts, Trello’s Taco, Proto.io and Mockups sandboxes, Medium/Flipboard/Pocket pitfalls), shows what works (clear value proposition, minimize friction, avoid the empty store, contextual help, in‑place learning) and what’s abusive (confirm‑shaming, contact import dark patterns like LinkedIn). Ends with ethics: change the org or leave, plus testing and measurable fixes.
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chapters (10)
- 0:00Ethical design challenges
- 2:18Onboarding and why it matters
- 10:01Onboarding patterns and pitfalls
- 21:13Ten principles for ethical onboarding
- 32:50Avoiding empty stores in onboarding
- 40:20Learning and mastery in onboarding
- 43:16Dark patterns in onboarding
- 47:22Ethics in design dilemmas
- 53:30Ethical responsibilities in UX
- 57:03Q&A
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