Designing Gamified Applications that Make Safe Driving More Engaging
summary
Study presents six design lenses and ten recommendations, derives three user personas, and tests two smartphone prototypes including CoastMaster prototype in driving simulator studies with 24 male drivers (18–25). Gamified prompts (ambient anticipatory cues, stars for smooth coasting) increase measured engagement and arousal, produce fewer speeding incidents, reduced average speed and improved lateral control, but introduce short off‑road glances to the phone; later work moves to an advanced motion simulator and iterates to cut visual distraction.
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chapters (9)
- 0:00Introduction and motivation
- 2:36Research aim and gamification
- 4:41Design lenses for gamified driving
- 6:34User study with young drivers
- 9:04Design recommendations and personas
- 11:12Prototypes and simulator study
- 14:27Results and contributions
- 14:47Future with autonomous driving
- 15:30Q&A session
