The UX of Avatar Customization
summary
Argues that avatar customization UX is understudied and demonstrates concrete methods: a micro-ethnographic lab study with simultaneous screen and player video, an 88‑question survey and travelogue, and planned eye tracking. Finds that co‑situated play and spontaneous discoveries (one participant abandons a promised self‑replica for a green mohawk) change outcomes, experienced players dig into submenus more, and many CCIs default to a Caucasian male—calling for UX data to guide more inclusive CCI design.
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chapters (10)
- 0:00Avatar customization overview
- 3:18Limitations of survey methods
- 5:22UX research methodologies
- 7:07Micro-ethnographic lab study
- 8:54Eye tracking for CCI analysis
- 9:36Complexity and game aesthetics
- 10:19Call to action for UX methods
- 10:52Q&A: Default avatar settings
- 12:38Q&A: Interface complexity
- 14:01Q&A: Avatar longevity
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