Gender-Inclusiveness Personas vs. Stereotyping: Can We Have it Both Ways?
summary
Compares a single-photo persona to one with four photos using gender-inclusiveness personas, controlled lab work in the US and Germany plus eye-tracking and cognitive walkthroughs. Measures include the Stereotype Content Model and the BEM sex-role inventory; personas score as more undifferentiated and less stereotyped than gender groups. Four photos neither increase stereotyping nor reduce persona references (persona invoked in 34% of turns), though multiple photos slightly divert gaze from facet text.
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chapters (9)
- 0:00Introduction to gender inclusiveness
- 1:33What are personas and why use them
- 5:53Stereotyping and its risks
- 10:32Research question and study design
- 12:02Results on stereotyping in personas
- 15:01Results on engagement with personas
- 17:35Key takeaways and conclusions
- 18:43Why personas avoid stereotyping
- 20:29Q&A on persona utility
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