~/talks

Nicola Marsden

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  • CHI2 editions2016–2017

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Hacking Masculine Cultures - Career Ambitions of Female Young Professionals in a Video Game CompanyCHI PLAY 20192019-10-22
A qualitative study uses interviews, shadowing and a focus group in a German game studio (19 nationalities) and finds 16% women in the workforce; methods…
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Gender-Inclusiveness Personas vs. Stereotyping: Can We Have it Both Ways?CHI 20172017-05-06
Compares a single-photo persona to one with four photos using gender-inclusiveness personas, controlled lab work in the US and Germany plus eye-tracking and…
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Stereotypes and Politics: Reflections on PersonasCHI 20162016-05-07
A qualitative interview study with seven experts in academia and corporate IT examines how personas are used and defended; analysis yields seven themes…
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