Inclusive design as the new norm
summary
Advocates push concrete practices: build profile not persona (real people, not stock-photo stereotypes), run 30-minute user-video sessions with engineers every two weeks, and use a design provocation tool to surface hidden bias. Findings include 50% of sampled migrant workers blaming families, 12 eighty-year-olds failing to open “easy-peel” packaging (a six-minute demo changed a marketer), and a global kids’ platform for 3‑year-olds that increases inclusion through iconography and multilingual interfaces. Also promotes inclusive leadership and a forthcoming book.
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chapters (7)
- 0:00Start
- 1:24Personas
- 2:33Bias and Research
- 3:33Design Provocation
- 8:31Applying the Principles of Inclusive Design to Broken Leadership Models
- 16:17What Would You Tell Your Ten Year Ago Self about Designing for People
- 17:21What Would You Tell Yourself 10 Years from Now
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