Mapping Experiences: From Insight To Action
summary
Experience maps move from static diagrams to decision-ready programs: create a concise map from research, run a 2– to 4‑hour workshop with ~12 cross‑functional people (include a decision maker), converge on top three concepts, build lightweight prototypes in MURAL or Envision, run quick usability tests and turn winners into experiments. Use structured exercises (from gamestorming or Voltage Control) and the five by five framework to prove ideas within days and secure funding rather than leaving walls of sticky notes.
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chapters (25)
- 0:00Introduction
- 0:50Jims background
- 1:44Steve Jobs quote
- 3:01What is an experience
- 4:44Creating an experience map
- 6:45Visualization
- 8:33Mapping Process
- 10:53Compelling Documents
- 11:38Engagement
- 12:46Workshop
- 14:18Grade Your Performance
- 17:25Facilitating
- 18:12Activities
- 21:48Design sprints
- 23:04Overrated ideas
- 24:11Innovation in advance
- 25:35Business value experiments
- 27:03Wrapup
- 28:40Audience QA
- 29:30Book Recommendations
- 31:46Design vs Facilitation
- 32:58First Steps After Workshop
- 34:49Avoiding Derailers
- 37:20Running Mapping Workshops
- 40:40Inclusion
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