Do the Next Right Thing
summary
A practical method called Zenko Mapping maps material vs social and fast-to-slow layers into a 3x3 nine-box grid and a gearbox of decisions. Tools include an Ob-los scope, Lego world‑building, heatmaps and sensing/conceptual/decision filters tested over a decade. Case work with BBC produces heatmaps that reveal a “wall” blocking sketches from engineering, and RHP stretches axes to separate tenant, household and property. The outcome is a systemic template that generates interventions, worksheets and staged prototypes that teams actually use.
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chapters (15)
- 0:00Conference prologue
- 2:20Introducing strategic design
- 3:29Metaphors of information
- 7:24Making design tools
- 10:34Zeno mapping origins
- 13:22Material and social layers
- 15:33Nine-box Zeno process
- 18:02Improve or share framework
- 21:52Mapping multiple projects
- 22:35BBC case study
- 28:13RHP housing project
- 31:48Time and design traps
- 33:14Utility of simple models
- 35:01Zenko cultural meaning
- 36:08Q&A session
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