Do The Next Right Thing
summary
Claim: use simple lenses and a non‑linear map to expose what a thing actually is so you can act on it. Tools: an Obliquiscope window to shift perspective and Zenko Mapping that crosses social vs material and fast‑to‑slow layers with three‑box sketch/scaffold/structure stages. Outcome: applied to a backyard—plant changes, bird return, a BBC segment, 50 hedges shared with neighbors and 105 Woodland Trust trees—shows the model surfaces interventions, stages work, and prevents expensive blind reworks.
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chapters (8)
- 0:00Introduction and welcome
- 1:18About Smithery and strategic design
- 4:06Show the thing change the thing
- 8:15Introducing Zenko Mapping
- 14:41Do the next right thing principle
- 19:11Place layers and Zenko Systems
- 23:52Designers changing the world
- 31:32Q&A with Vitaly Friedman
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