Responsible product design
summary
Argues product responsibility needs structural change not slogans: use a scorecard review (statements + weighted scores) to create a baseline and track design metrics, add governance that defines standards, mandate and test criteria, and measure outcomes not just revenue. Cites Baymard (≈24% abandon from hidden costs, 23% from checkout complexity) and McKinsey (300 companies over 5 years: top performers embed user‑centered design and robust metrics). Gives concrete examples: Huel’s preselected items as harmful, Lynk Cars’ transparent policy and Lingo transcript tool as working alternatives.
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chapters (15)
- 0:00Intro
- 4:08Drivers of change
- 8:59Traceability
- 10:48Simplicity
- 12:02Making better decisions
- 15:14The ultimate asset test
- 17:13Enabling better decisions
- 19:49Where do you start
- 22:59Common ground
- 23:33What do we do
- 24:50Moving forward
- 25:38Personal story
- 28:32Thank you
- 28:47QA
- 29:43Support from management
