Enough Design
summary
Argues that design is the highest‑leverage activity but only when it’s the right amount of upfront work, not a 500‑page waterfall spec that produces 500‑page PRD broke navigation; recommends concrete practices used at Pivotal Labs: Design Studio and paper prototypes, rapid pairing of designer + developer, formative “right” usability tests, and tools like SketchFlow/Irise. Gives concrete failures (Google Video licensing flop, a social‑shopping product pivoting into a Twitter collaboration client) and one successful in‑team product (Pivotal Tracker) to show what works and why.
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chapters (16)
- 0:00Intro
- 2:47Overdesign
- 3:45Wrong lenses
- 5:19The real problem
- 6:48Wandering
- 8:20Waterfall Example
- 10:40The Problem
- 15:18Google
- 17:43Design
- 19:10Incremental Design
- 20:04Design Tools
- 23:23Pink Questions
- 25:21Best Practices
- 27:28Usability Testing
- 31:38Crosspollination
- 33:56Sketches
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