Using Personas to Target Users
Talkat OpenStack Summit Portland 2013 · on Monday, 2013-04-15· at 09:50· C120+121+122 (Portland Convention Center), 777 NE Martin Luther King Jr Blvd Portland, OR 97232·
summary
Personas speed decisions by turning vague “users” into concrete profiles: perform dozens (some teams do ~100) interviews, cluster responses and distill into 4–8 personas, use low‑tech tools like paper and pen or wikis and email, then evaluate feature tradeoffs, conference targets, website flows and docs against named archetypes (example: Frank the sysadmin). The result is faster prioritization, clearer outreach (go to medical conferences if the persona is a doctor), and measurable uptake as usability and communication improve.
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chapters (16)
- 0:00Introduction
- 4:49What is marketing
- 5:24Know your target audience
- 6:22Communication and marketing
- 7:23Open source conferences
- 8:20Easy to use
- 9:27Nice culture
- 10:24Personas
- 12:05What is a persona
- 13:19Community types
- 15:05Persona example
- 17:40OpenStack personas
- 19:30What use are personas
- 23:15Summary
- 23:50The Process
- 26:28The End Result
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