High-Low Split: Divergent Cognitive Construal Levels Triggered by Digital and Non-digital Platforms
summary
Four randomized experiments compare digital (iPad, laptop) versus non-digital (paper) delivery while holding font, distance and content constant and find a consistent shift toward concrete processing on screens. A 25-item Behavior Identification Form shows about a 25% decrease in abstract choices on iPad. A Sedaris short story yields worse performance on 12 inference questions and better on 12 detail questions for digital readers. A car-feature gist problem shows laptop users fail more often, and an abstract-mindset prime restores digital performance.
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chapters (13)
- 0:00Introduction
- 0:16Disclosure
- 2:07Control Levels
- 3:41Research Question
- 4:11Tilt Factor
- 5:33Methodology
- 6:20First Study
- 7:33Results
- 8:00Reading Comprehension
- 9:03Inference Questions
- 9:33Problemsolving task
- 10:24Activating abstract mindset
- 11:08Conclusion
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