Design(ing) ‘Here’ and ‘There’: Tech Entrepreneurs, Global Markets and Reflexivity in Design ...
summary
Ethnographic work documents 3 years in Accra and 5 years in Shenzhen using participant observation, interviews and media analysis to argue design is tightly bound to markets, national identity and reputation. Empirical claims: Shenzhen chipmakers (Rockchip, MTK) enable billion‑dollar niche phone markets and undercut Intel’s share, prompting a Rockchip–Intel alliance; Ghanaian startups (Leti Arts, Dreamoval) build mobile products tuned to low‑bandwidth and local preferences and struggle to raise funds, reframing what counts as “good design.”
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