Designing Visual Complexity for Dual-screen Media
summary
Empirical studies measure glance duration, glance frequency, questionnaires and video to show textual complexity dominates tablet-TV attention and graphics have smaller effects; an adaptive companion app implements three heuristics—dialogue, novelty, semantically vital—and in a 20-participant controlled study curated complexity (inverted to TV complexity) yields better reported attention distribution and preference versus random or user-adaptable conditions, though only ~33% explicitly notice the adaptation and users tend to ramp up detail when TV is simple.
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chapters (6)
- 0:00Introduction to dual-screen media
- 2:35Studying split attention in TV
- 6:29Measuring complexity in TV and tablets
- 9:19Adapting tablet complexity to TV
- 12:50Designing for cross-device experiences
- 15:31Q&A with the audience
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