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Designers working on Windows 10 first‑party apps, Groove and Movies & TV describe measurable habits: Nielsen shows about 10 hours of screen time daily and 4h23m of live TV, a personal log reports 52 wakes a day and roughly 10 hours with screens (6–7 at work). Three actionable pivots are repeated use (reserve motion for critical interactions, use skeleton screens to reduce perceived load), product evolution (gains must outweigh relearning, e.g. the iPhone headphone‑jack backlash), and ownership (ads must match context or add clear value).

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  1. 0:00Conference introduction
  2. 2:46Speaker introduction
  3. 5:08Talk theme and intro video
  4. 6:20Digital life and screen time
  5. 9:52Early digital memories
  6. 14:08Digital spaces as home
  7. 16:35From consumers to creators
  8. 19:49Repetition in design
  9. 31:21Evolution in products
  10. 44:02Perception of ownership
  11. 52:46Final thoughts and responsibility
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