Ethical Design: the design we as consumers & developers should care about
summary
Average person spends 4 hours daily on phones with 80–150 pickups per day and many apps using autoplay, infinite scroll and red-dot notifications to hijack attention; a personal Moment log shows ~5.5 hours weekday use and ~50 pickups per day. The Hook model (trigger → action → variable reward → investment) and slot-machine dopamine mechanics explain why features work. Concrete remedies include Instagram time limits reducing usage ~30 minutes, Google Digital Wellbeing tools, and five design rules: respect data, protect vulnerabilities, give control, respect time, meet expectations.
AI-written summary · about
chapters (25)
- 0:00Introduction
- 0:33Last thing you did before asleep
- 1:02First thing you did in the morning
- 1:20Habits
- 2:16Competition
- 2:52English Bowl of Soup
- 3:41Brain vs Stomach
- 4:17How long do we use our smartphones
- 5:43Instagram feature
- 6:31Red dots
- 7:06Push notifications
- 8:19The Hook Model
- 9:13The Hook Canvas
- 12:04Hook Model of Facebook
- 13:02The Perfect Hook Model
- 14:50We are teaching our brain to lose attention
- 16:40We cant think in the future
- 17:03No consensus about this
- 17:27Google Digital Wellbeing
- 18:58Privacy
- 21:56Control Options
- 23:08Respect Time
- 24:04Respect Expectations
- 24:42Great Responsibility
- 25:20Links
related talks
50mDigital Detox by Design: Crafting Interfaces That Feel Human
12mLightning Talk: Mobile Addiction
21mThe Joy of Missing Out and the Freedom of Disconnecting
25mCreate with conscience: healthier tech for a digitally distracted world
39mOpening Keynote: Between JOMO and FOMO: You are reshaping communication.
21mThe Art of Addictive Software: The Digital Narcotic
22mHow tech has us hooked
57mHome