User Research for everyone
summary
Claims that user research fits a tight, cheap cycle and gives three concrete methods: start with analytics-first to spot spikes and funnels, run a half-day field immersion / contextual inquiry to watch real workflows (example: trimming and delivering flowers to see end-to-end pains), and run a shared affinity diagramming analysis to turn observations into actions. Gives numbers and warnings: a $32M military robot failure from skipping users, a bank study run with seven participants, and a five-day lightweight sprint that surfaces fixable issues.
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chapters (10)
- 0:00Intro
- 0:30What is user research
- 1:22Why people dont do user research
- 5:10Demonstration
- 5:56Mistakes
- 8:01Finding the problem
- 11:20Field Immersion
- 14:02Delivery
- 15:51Shut up and observe
- 18:51Analyze together
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