User Research For Everyone
summary
Three practical steps and concrete methods to run cheap fast research that actually changes products. Start with user tracks — use analytics, bounce spikes and device distribution to form focused questions (example: a $32 million robot failed because no one asked soldiers about noise). Then do field immersion — one day working end to end (making orders, QA, 90 minute deliveries in Istanbul traffic) to observe real behavior. Finish with shared analysis — KJ grouping and team workshops to separate problems from solutions and deliver findings in 5–7 days.
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chapters (10)
- 0:00User research matters
- 2:18Excuses to avoid research
- 6:37Where research goes wrong
- 9:29Three simple methods
- 13:38Field immersion
- 18:53Conducting field visits
- 23:53Shared analysis
- 28:48Presenting findings
- 32:44Summary and next steps
- 35:17Q&A
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