~/talk

Starting Up Research

on YouTube 46m
Talkat ConveyUX 2023 · 2023-05-02..05-04· [ux-and-product-design, design-collaboration]

speaker

name:Amanda Varney
links:none on file

resources

video:https://youtu.be/0_V8La-xWrg
slides:none on file

summary

Turns a zero‑UX org into a working research practice by mapping users and internal stakeholders, shipping simple deliverables executives actually read, and using a central repo for recordings and transcripts. Recommends lightweight Ops first, legal-friendly participant agreements, and tooling like dovetail for searchable interviews. Starts solo with two designers then scales; shows meaningful product and marketing impact within about 6 months, and measures success by whether teams use insights to change roadmaps.

AI-written summary · about

chapters (8)

  1. 0:00Introduction and welcome
  2. 5:54Tech industry shifts and opportunities
  3. 10:26Starting a new UX research role
  4. 16:25Building internal relationships
  5. 22:46Sharing research insights effectively
  6. 28:16Overcoming challenges and adding value
  7. 35:26Establishing UX research in new companies
  8. 40:49Future of UX and closing thoughts

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