Transformation Tales
summary
Covers a fintech product transformation that starts with a six-week listening tour and data audit, exposes a 20+-year-old codebase and inconsistent UI, then builds a design team charter and alignment triangle, hires a people manager, removes underperformers, runs Figma + Tableau + Google Analytics workflows, conducts a site audit and workshops, invites customers into sessions, and launches a Delight score tested with 15,000 users that shows users are “satisfied but not delighted,” prompting voice, illustration, and UX fixes that begin raising metrics.
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chapters (16)
- 0:00Introduction and background
- 1:57Signs of design-led transformation
- 3:20Challenges of transformation
- 5:23Key questions before transformation
- 8:57Listening tour and research
- 13:51Building influence and relationships
- 17:01Team dynamics and design perception
- 19:06Gelling the design team
- 23:13Design team charter and alignment
- 27:45Improving product team collaboration
- 31:15Frontend development and design system
- 34:05Site audit and definition of done
- 35:29Design thinking workshops
- 36:53Customer-led product development
- 38:17Measuring design success
- 42:29The power of relationships
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