Why Your Stakeholders Hate (Or Love) You:
summary
Research shows empathy for product partners drives impact: teams conduct semi-structured interviews with UX research leaders at Microsoft, surface a stakeholder-centered approach, and test tactics like a daily quote of the day to keep stakeholders engaged during long studies. Findings emphasize activating insights (not just dumping data), packaging results to decision needs, prioritizing who to work with, and aligning research to business goals within a research virtuous cycle. Practical warnings: don’t people-please and lose the user truth.
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chapters (5)
- 0:00Introduction and speaker backgrounds
- 10:03Stakeholder empathy concept introduction
- 21:01Research findings and stakeholder practices
- 36:44Pragmatic tips for stakeholder engagement
- 45:15Conclusion and key takeaways
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