Designing for consumers, succeeding with professionals
summary
Examples of consumer design applied to pro products include an explosion-proof Android smartphone that matches regular phone form and wins new markets (acquired by Bartech), a ship-bridge UI that reduces thousands of raw alerts into a dynamic alarm origin visualization and a reusable design system, a miniaturized consumer smoke detector scaled to builders and contractors, and a crowd‑driven underwater drone: a tethered ROV with joystick + app + goggles rated to 150 m that sells hundreds–thousands in presales and ships this autumn.
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chapters (12)
- 0:00Introduction
- 4:30Professional vs consumers
- 9:00Professional combined consumer approach
- 11:48Why should we care
- 16:25Pitfalls
- 21:49Examples
- 23:28Stories
- 26:40Speed up
- 32:20Cool cases
- 35:22Blueeye
- 39:53Designing the big picture
- 42:07Working on the details
