Practical UX When You Have (almost) No Time or Money
summary
Claim: usable research fits into a shoestring budget and short timelines by using existing data and cheap tools. Concrete steps include mining Google Analytics (User Explorer) to trace individual journeys and identify issues, running free five‑second tests and first‑click tests with UsabilityHub/Optimal Workshop, doing card sorts for labels, and A/B testing with Google Optimize (free tier) — a recent test shows a paid recommender block reduced engagement vs. original. Recruit from 900+ opt‑ins or pay ~$10–30 per long session; five users = ~80% of issues.
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chapters (21)
- 0:00Introduction and background
- 3:13Leveraging existing user data
- 7:06Understanding user behavior with Google Analytics
- 9:13User feedback surveys and contact forms
- 11:27Building a user testing pool
- 12:30Defining actionable research goals
- 14:20Importance of user personas
- 14:44Why user testing is critical
- 15:49Key questions for user testing
- 18:19Five-second testing method
- 20:06Card sorting for navigation
- 23:24First click testing explained
- 25:15A/B testing for improvements
- 30:22Observation testing fundamentals
- 31:43Short-form vs long-form testing
- 33:33Long-form observation testing tips
- 37:52Preparing for observation testing
- 38:56Pilot testing your setup
- 41:26Prioritizing and implementing fixes
- 42:52Alternative testing methods
- 45:41Testing with family and colleagues
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