Easy and Affordable User-Testing
summary
Shows concrete low-cost methods: hit the streets with a tablet and snacks, run 5-user tests (the five users rule) or 50+ for IA, or ship a prototype instrumented with QuickTime, Hotjar and Google Analytics. Cites a 4,000-person Norwegian survey where 53% (mobile) and 73% (desktop) didn’t know the hamburger icon, an experts-vs-users comparison where 1/3 expert “false alarms” and 1/2 user problems are missed by experts, and a day testing nine people for ~€20 that yields actionable fixes.
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chapters (7)
- 0:00Why test with users
- 2:21The case for testing
- 5:31Small sample sizes
- 7:36Active recruitment techniques
- 14:33Remote testing tools
- 20:17Micro-testing content
- 22:11Structuring a testing lab
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