Using Influence to Stop the Unfluence: The Secret Sauce of Cybersecurity
summary
Claims that targeted persuasion reduces malicious “unfluence” by combining persuasion, psychology and business framing; tools recommended include RACI charts, the five‑whys, Verizon DBIR metrics, Cialdini principles and Hadnagy micro‑expression techniques; demonstrations include a badge‑scan trick (black dot) and a social‑engineering class where about 50% of students successfully borrowed phones to leave voicemails; advice is to hack yourself first, quantify loss in financial terms, observe micro‑behaviors and always ask who owns the headache.
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chapters (14)
- 0:00Start
- 8:04Influence vs. Unfluence
- 15:54Common Challenges: Complacency
- 16:37Common Challenges: Talking another language
- 17:59Common Challenges: Security's Role?
- 20:36Why we "do" security
- 22:32Random Dad Joke
- 23:30Leadership Characteristics
- 27:50The Power of Observation
- 30:51Connecting Techniques
- 40:00One Minute Security Manager
- 43:25Office Politics / Organizational Culture
- 45:16Persuasion Principles
- 46:36Who Owns the Headache?
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