Games User Research Throughout the Development Process and Beyond!
summary
Clear claim: games user research throughout development catches costly problems early and improves playability. Methods shown include questionnaires, interviews, focus groups, playtests, analytics, eye tracking and biometrics plus A/B testing for variants. Practical rule: about six players often reveal the majority of usability/playability issues. Concrete build: a home-made "Munching Pikachu" prototype gets pared from 30 cakes to 10 after observation, which shortens play and restores fun.
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chapters (14)
- 0:00Introduction
- 2:44Games user research importance
- 4:29Player attitudes and behavior
- 7:38Testing player behavior methods
- 10:03Games user research in development
- 11:25Early concept testing
- 16:40Pre-production research example
- 18:45Production phase opportunities
- 21:14Pre-launch playtesting
- 24:24Post-launch feedback analysis
- 26:35Post-mortem for improvements
- 29:25Scaling research pitfalls
- 33:16Early research to prevent costs
- 34:20Q&A
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