Building a AA Studio: From Start-up to Fully Funded.
summary
Studio is founded 2018, builds a playable demo via a Teesside University partnership, wins a UK Games Fund grant and an angel cheque in 2020, then is acquired by Amplifier Game Invest in November 2020 and scales to 18 people, removing immediate cash pressure. Early funding comes from contract work run as a freelancer collective, paid university internships, and grants (Creative England, Innovate UK, Epic MegaGrants backlog). Pitches need a strong demo, realistic budget and timeline, experienced leads, and clear brand and production pillars.
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chapters (8)
- 0:00Introduction
- 1:44Silent Games history
- 9:49Studio vision and pillars
- 18:29Fundraising strategies
- 22:18Pitching to publishers
- 26:47Building company culture
- 33:26Lessons learned
- 36:34Q&A
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