How to Build Amazing Mobile Games With Rapid User Testing.
summary
Claims rapid iterative validation using PickFu polls with a panel of ~10,000 US respondents and simple single-question tests that return 50 respondents in an hour (expandable to 500). Examples include renaming an indie game where one name wins by a narrow margin, staged app icon A/B tests for a Conor McGregor–linked strategy title that converge on a blue background and pose, and seasonal creative tests for Ready Chef Go that lift taps. Tests combine quantitative votes and qualitative comments to explain why choices work.
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chapters (14)
- 0:00Rapid user testing intro
- 2:33Addictive design needs
- 6:14Traditional testing challenges
- 7:19PickFoo early testing
- 11:12Name testing examples
- 16:47Character appeal testing
- 23:08Scoring mechanics & currency
- 25:36A/B tests with feedback
- 27:25Seasonal content testing
- 31:16App Store Optimization
- 36:18Key takeaways recap
- 38:06Q&A respondent numbers
- 39:36Q&A pricing & localization
- 43:02Q&A community feedback
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