From Classroom to Boardroom.
summary
Waving Bear Studio describes concrete outcomes: an early Kickstarter goal of £60k raises only £1.5k, an incubator year that funds a prototype and leads to equity rounds that cover development, and a playable title called Stuffed moving toward Early Access. Validation comes from conventions and anonymous tests (500-player test, ~90% approval), tools like gametester.gg and Keymailer, ad A/B tweaks where a poster outscores a rendered trailer, and outsourced QA. Expect funding rounds not promises and playtests + metrics.
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chapters (19)
- 0:00Game studio journey intro
- 1:06University project start
- 2:11Stuffed game concept
- 4:02Game validation at conventions
- 5:47Pandemic lockdown challenges
- 6:49Raising equity funding
- 8:10Pitching to investors
- 10:54Pivoting from feedback
- 12:18Self-publishing commitment
- 13:41Online player testing
- 15:06Marketing campaigns and ad testing
- 17:52Steam festival lessons
- 18:36Three-year key learnings
- 21:06Q&A session part one
- 26:46Q&A session part two
- 32:06Q&A session part three
- 37:25Equity vs publisher funding
- 40:37Q&A session part four
- 42:03Closing remarks
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